DN Galan continues to dominate as the most written about and media covered sport event in Sweden. With 2142 published articles, DN Galan far succeeded all other events such as Swedish Open (1720 articles), Scandinavian Masters (223) and Stockholm Marathon (404).

 The numbers doesn’t surprise DN Galans Meeting Director Rajne Soderberg.

- “DN Galan, despite being a one day event, has over the last years expanded with events such as youth competition and street events producing an athletic week, says Soderberg. We have worked hard and have seen an increase comes to media interest and coverage for years and DN Galan provides the complete athletic package to capture audience as well as media.”

 The number presented by the independent company Sponsring & Eventföreningen also concluded that sport events, in general, creates headlines and have a more dominate role in Swedish media compared to other events. Still, despite a high interest for sports there are only a few of the events able to keep their position from last year or had an increase in media attention and publicity. DN Galan has managed to do both.

Eventbarometern 2008 (last years position in parenthesis):